EYE EYE shop all

Let your lashes be full of themselves with big ego™ vegan mascara!

Get a tartelette™ XL tubing mascara for just $10 when you buy maracuja juicy plumping lip oil!

2 ends, endless eye looks. This multi-tasking shadow & blending brush is your new bestie.

fake awake™ duochrome liner’s like a mood ring for your eyes!

Revolutionary XL tubing mascara with 24-hr flake free & smudge proof formula has lengthening “tubes” that wrap lashes for XL length, lift & lash love!

Insta-brightening eyeliner that lasts all day!

Lime-coded lash extensions in a tube! The viral tubing mascara you love, now packaged with a twist of lime.

Push up & prime your lashes with our opening act™ lash primer!

Take home a decade of viral adventures! Designed on #tarteIsland, this palette is your passport to effortless beachy looks.

This white-tinted tubing primer boosts volume, length & lift while wrapping each lash in protective tubes for healthier- & stronger-looking lashes. Bonus: It makes mascara removal a breeze—no tugging or scrubbing!

Best-selling vegan, dual-ended eyeliner with liquid & gel formulas that will cause some serious double takes!

Meet the push-up bra for your lashes™, our first ever mascara! This 4-in-1 mascara volumizes, lengthens, curls & conditions lashes.

Game-changing tinted lash serum mascara with our exclusive Platinum Lash Serum Cocktail for stronger- & healthier-looking lashes.

Push up & prime your lashes with our opening act™ lash primer!